A Social Media Guideline For Physicians: Should Joining Twitter Be a Professional Priority?

There are thousands of physicians, medical students and other health care professionals on Twitter, but many individuals are afraid to join Twitter because of the unknowns and potential pitfalls. Here are 5 reasons medical professionals are apprehensive about utilizing Twitter and why you should join anyway.

1. You’re nervous you’ll post something stupid.

This one is easy. Don’t post anything you don’t want the whole world to see. Twitter is a public forum and anything you post is public, searchable, and re-tweetable. Yes, you can delete a post, but it may be too late. For example, someone could have already taken a screenshot of the tweet, or have the tweet text saved in their email notifications. But this shouldn’t scare you. Before posting things on Twitter, you first have to join and see how other people use Twitter. Once you have a feel for it, go ahead and post. You can start off by posting general information, and once you are comfortable with this medium you can start conversing with others and giving opinions. And yes, always think twice before you post anything. (more…)

Enhancing Quality of Care and Reducing Costs Through a New Collaboration

The Mount Sinai Health System has entered into an agreement with Empire BlueCross BlueShield that is designed to enhance quality of care and help individuals maintain healthy habits, all while reducing the cost of care. Empire is the largest health insurer in New York State.

Under the innovative agreement, which became effective January 1, 2015, Mount Sinai will manage all aspects of care for Empire’s 48,000 commercial and Medicare members who are attributed to the Health System. This includes coordinating all medical treatment, closely monitoring the patient between physician visits, and ensuring that appropriate follow-up care is received. Patients with chronic or complex conditions will receive individualized care plans tailored to their specific needs. (more…)

Mount Sinai Reaches 100,000 ‘Likes’ on Facebook

The Mount Sinai Hospital has attracted more than 100,000 Facebook “likes” (subscribers), making it the first hospital in the Tri-State area and one of only seven nationwide to attain this milestone.

The Mount Sinai Health System’s social media program is focused on thought-leadership initiatives, research and clinical education, and patient and employee engagement. More than 130 programs have been launched on 40 social media channels, including Facebook, YouTube, Foursquare, and Twitter. They include a month-long diabetes education campaign, the Aspen Ideas Festival, Nurses Week, and breast cancer survivor stories.

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