Signage for Mount Sinai West will be phased in over the coming months.
Mount Sinai Roosevelt is being renamed Mount Sinai West, an effort that reflects a long-term brand strategy to create a consistent naming convention within the Mount Sinai Health System.
“Many of the facilities in the Health System start with ‘Mount Sinai’ followed by a geographic or service-line identifier,” says Kenneth L. Davis, MD, President and Chief Executive Officer, Mount Sinai Health System. “As with the recent naming of Mount Sinai Brooklyn, we want anyone who has a health care need to know that there is a Mount Sinai facility in their neighborhood with equivalent quality, and to choose the facility that will best serve them. Mount Sinai West will continue to be the premier provider of health care services on the West Side of Manhattan.” No changes in current services, insurance acceptance, or employment are planned as a result of the renaming.
“The integration of Icahn School of Medicine at Mount Sinai is critically important to the current and future success of Mount Sinai West—from collaboration on clinical program development to expansion of services, medical and graduate education, and clinical research,” says Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean, Icahn School of Medicine at Mount Sinai and President for Academic Affairs, Mount Sinai Health System. “This partnership also greatly enhances our ability to recruit talented clinicians and researchers to the Mount Sinai West campus, which will increase the breadth of programs and services we can offer on the West Side.”
Mount Sinai West—along with every hospital in the Health System—is enhancing facilities and services, with the goal of maximizing patient safety and improving the patient experience. The hospital recently added a Kidney Stone Center, now offers innovative treatment programs for intracranial hemorrhage and complex aortic aneurysms, and has enhanced its Central Sterile Processing Department to increase capacity to sterilize surgical trays. Plans are in motion to expand its already robust orthopaedics service into an Orthopaedics Center of Excellence and to build new operating rooms and a new pre-surgical testing area.
“Mount Sinai West is an outstanding, full-service, tertiary-care hospital with a large Emergency Department serving not only the West Side, but the New York City region and the Northeast,” says Evan L. Flatow, MD, President, Mount Sinai West, and Lasker Professor of Orthopaedic Surgery. “As an institution, we will continue to focus on primary care through our neighborhood ambulatory practices and on specialty care—specifically our renowned services in vascular, colorectal, breast, and thoracic surgery; obstetrics; neurosurgery; urology; and orthopaedics. We will also continue our historically close relationship with our sister hospital, Mount Sinai St. Luke’s, with attending and resident staff providing care across both campuses.”
Leonard Achan, RN, MA, ANP, Chief Communications Officer, Mount Sinai Health System, explains: “We continually evaluate our naming structure to ensure that what we call ourselves reflects our mission and adds value to the Mount Sinai brand. Our basic rule was to make names as short and memorable as possible and to ensure each name sets that facility apart in patients’ minds.” Mr. Achan is also Senior Associate Dean, Global Communications, Branding and Reputation at Icahn School of Medicine.
The new name will be phased in over time. Initial changes can now be seen on all Mount Sinai websites, accessible from www.mountsinaihealth.org.
The Mount Sinai Brand Center has been updated to provide information, logo files, and various file templates for Mount Sinai West: www.mountsinaibrandcenter.org.