Some of our UCC employees: Edward Somuah, UCC Radiology Technologist; Gloria Dejesus, UCC Medical Office Specialist; Iris Latorre, UCC Administrator.
Many employees have asked me: When are we building the new hospital? I think that some are worried it will never be built. Let me assure you: it’s being built! The demolition scaffolding is up on the existing structure that needs to be removed in order to build the new facility. If you go by the site you will see people busily taking that structure down piece by piece. Creating something brand new takes a long time. We have an entire team devoted to making our downtown network and new hospital exactly what it needs to be for our community.
Iris Latorre, UCC administrator, and Erick Eiting, UCC Medical Director, in front of the “My Mount Sinai” campaign backdrop.
In addition to the new hospital construction, we’re already expanding our ambulatory programs. On October 4th, we cut the ribbon at the official opening of the Urgent Care Center (UCC) at Union Square. Our wonderful employees there are already busy serving our community.
Also, pictured is the rendering of our new Stuyvesant Town-Peter Cooper Village practice that will open later this fall. This practice will offer primary care and specialty services seven days a week to the Stuy Town community and beyond.
We also kicked off a brand new “My Mount Sinai” marketing campaign focusing entirely on services South of 34th Street. We are highlighting many of our exceptional inpatient and ambulatory programs. One component of this marketing campaign is a complete takeover of all advertising space at the Union Square subway station – one of the busiest in the entire city. The campaign also includes many other components including social media and print.
On Tuesday, Mount Sinai took over the 14th Street-Union Square subway station with “My Mount Sinai” ads, focusing on services offered south of 34th Street.
My favorite part of the marketing campaign was having the opportunity to hear from you. We collected stories from hundreds of employees at our downtown inpatient and ambulatory locations. Many of you wrote that Mount Sinai is a home-away-from-home for you and your colleagues. I couldn’t agree more. Thank you for sharing your stories and for consistently creating such a warm and welcoming atmosphere for our patients.
MSBI dietary employees Guerline Duplessy and Davia Eastman with their “My Mount Sinai” swag.
Rosaura Torres and Nakia Mitchell of 7 Dazian in front of the “My Mount Sinai” employee table at MSBI. Look at all of those stories!
This is only the beginning. There is much more in store for all of our downtown locations, and I can’t wait to share it all with you.